PRESS RELEASES

Key Highlights:

• Cost effective: The more you contribute and the longer you contribute for, lower the cost
• Easy to purchase: This product can be purchased online
• Capital Guaranteed: Savings are protected from market downturns
• Asset allocation: Invest as per your risk appetite
• Retirement secured: You will receive regular income for life

Mumbai, September 18, 2013: ICICI Prudential Life Insurance Company Ltd ,today, announced the launch of ICICI Pru Easy Retirement This unit linked plan enables customers to build their retirement corpus in a cost effective and convenient manner. Higher the contribution and longer the contribution tenure, lower is the cost of building this corpus. This plan safeguards the customers' capital against market downturns through the capital guarantee feature, while providing customers the flexibility to choose their equity exposure according to their risk appetite.

ICICI Pru Easy Retirement rewards customers for continuing over the long term through Pension Boosters which add 5% of the fund value every five years after the tenth policy year onwards thereby enhancing the corpus built which provides regular income for life.

With ever rising cost of living, retirement planning has become increasingly important. By planning early customers benefit by way of reduced quantum of outflow towards premium payments. Another avenue for customers to reduce outflow towards premiums is to continue paying throughout the term of the policy. This effectively ensures that there is minimal impact on the existing standard of living. However, customers have the flexibility to choose the premium paying term to build a corpus to ensure regular income to maintain their lifestyle post retirement. Importantly, a switch facility is available to customers to modify the asset allocation for maximizing returns.

ICICI Pru Easy Retirement is available on the online platform developed by the Company, which offers customers the convenience of evaluating the product and making an informed buying decision.

Mr. Puneet Nanda, Executive Director, ICICI Prudential Life Insurance said, "ICICI Pru Easy Retirement is compliant with the new regulations prescribed by IRDA, which make life insurance products a compelling proposition for customers. Our core philosophy has always been to offer products which enable customers to meet their long term financial goals. Importantly, this product allows customers to build their retirement corpus in a cost effective and convenient manner. A retirement plan is a long-term plan and needs a disciplined savings approach which is rewarded by the power of compounding. ICICI Pru Easy Retirement is a plan designed to inculcate a long term savings habit thereby enabling customers to build a corpus that will provide for regular income post retirement."

Key Highlights:

• Capital Protection on maturity with a potential for upside through equity exposure Assured Benefit protects savings from market downturns
• Life cover through the term of the policy
• Enhanced benefits through Loyalty additions and Wealth boosters

Mumbai, March 3, 2014: ICICI Prudential Life Insurance Company Limited, today, announced the launch of ICICI Pru Guaranteed Wealth Protector. This unit linked plan allows customers to protect their capital on maturity and have a potential for upside through an exposure to equities.
The product provides for exposure to an equity oriented fund of upto 60% for customers aged below 45 years and upto 45% for customers above this age limit, while ensuring that premiums paid are protected.


Loyalty Additions of 0.25% of the average fund value are added every year after the completion of the 6th (sixth) policy year. Additionally, Wealth Boosters are added after the completion of the 10th (tenth) policy year.

Through ICICI Pru Guaranteed Wealth Protector, we are offering customers the opportunity to optimise their returns without the risk of capital erosion. This insulates the customers' corpus from any market downturn.

Mr. Puneet Nanda, Executive Director, said "We understand that customers are concerned about the volatility of their savings and our approach through this product has been to provide capital protection with a potential for higher returns through equity exposure. We believe that the unique features of this product will facilitate customers achieving their financial goals in a systematic and disciplined manner. "

He added "Life insurance is a long term product and the key is to continue with the product till the end of the policy term. Our unit linked products have over the last 10 (ten) years delivered superior risk adjusted returns to our customers. Unit linked life insurance products are an efficient route to build a corpus while simultaneously providing financial security to the family or dependants."

About ICICI Prudential Life Insurance:

ICICI Prudential Life Insurance Company is a joint venture between ICICI Bank, a premier financial powerhouse, and Prudential plc, a leading international financial services group headquartered in the United Kingdom. ICICI Prudential Life was amongst the first private sector insurance companies to begin operations in December 2000 after receiving approval from Insurance Regulatory Development Authority (IRDA). ICICI Prudential Life's capital infused stands at Rs. 47.93 billion (as of March 31, 2013) with ICICI Bank and Prudential plc holding 74% and 26% stake respectively. For FY 2013, the company garnered total premium of Rs. 135.38 billion. The company's assets under management amount to Rs. 741.64 billion as on March 31, 2013.

To know more about the company, please visit www.iciciprulife.com

Except for the historical information contained herein, statements in this release which contain words or phrases such as "will", "would", "aim", "will likely result", "believe", "expect", "will continue", "anticipate","estimate", "intend", "plan", "contemplate", "seek to", "future", "objectives", "goals", "project", "should", "will pursue", and similar expressions or variations of such expressions may constitute "forward looking statements". These forward-looking statements involve a number of risks, uncertainties and other factors that could cause actual results to differ materially from those suggested by the forward-looking statements. These risks and uncertainties include, but are not limited to ICICI Prudential's ability to successfully implement its strategy in the field of insurance, our growth and expansion, technological changes, investment income, cash flow projections, our exposure to market risks as well as the other risks detailed in the reports filed by ICICI Bank (joint promoters of ICICI-Prudential Life Insurance Company Limited) with the Securities and Exchange Commission of the United States. ICICI Bank undertakes no obligation to update forward-looking statements to reflect events or circumstances after the date thereof.

Mumbai, July 1, 2014: Standard Chartered Bank today announced that it has entered into a strategic bancassurance partnership with ICICI Prudential Life Insurance Company Ltd (ICICI Prudential Life). This is part of a larger agreement between Standard Chartered Plc and Prudential Plc to expand the term and geographic scope of their pan-Asian bancassurance partnership. The new 15 year agreement covers India and 10 other markets and has commenced on 1 July 2014, deepens a relationship that was first established in 1998.

Under the terms of this agreement, Standard Chartered Bank will distribute a wide array of ICICI Prudential Life's comprehensive life insurance products through its network of 99 branches across 42 cities. This alliance between ICICI Prudential Life, one of the largest private life insurer in India and Standard Chartered Bank, the *largest international bank in India aims to bring together a common vision of offering world class life insurance products to a wider mass of customers through Standard Chartered's extensive branch network as well as to utilise state-of-the-art technological innovations and online channels to provide a convenient and hassle free experience to customers.

Speaking on the occasion, Mr. Sunil Kaushal, Regional Chief Executive, India & South Asia at Standard Chartered Bank said, "Our endeavour has always been to enhance our product and service offerings to our customers to ensure that we cater to their changing needs in a dynamic environment. The alliance with ICICI Prudential Life is a reaffirmation of our commitment to our customers and it enables us to offer them best-in-class life insurance products for their various needs. We are confident about leveraging the inherent synergies of this association and firmly believe that it will represent better value-added services to our customers."

Commenting on the tie-up, Mr. Sandeep Bakhshi, Managing Director & CEO, ICICI Prudential Life said, "We are happy to partner with Standard Chartered Bank. They are globally considered as the largest emerging markets bank and have a strong presence in India. Their customer centric approach is very much in sync with our company's customer first philosophy. Going forward we aim to continue offering superior quality products and services by leveraging the best of both partners."

*in terms of number of branches
Standard Chartered:
We are a leading international banking group, with more than 86,000 employees and a 150-year history in some of the world's most dynamic markets. We bank the people and companies driving investment, trade and the creation of wealth across Asia, Africa and the Middle East, where we earn around 90 per cent of our income and profits. Our heritage and values are expressed in our brand promise, Here for good.

For more information please visit www.sc.com.Hear from Standard Chartered�s experts and comment on our blog at ourviews.sc.com.Follow Standard Chartered on Twitter, LinkedIn and Facebook

Standard Chartered Bank in India
Standard Chartered Bank is India's largest international bank with 99 branches in 42 cities, a combined customer base of around 2 million retail customers and around 2500 corporate and institutional relationships. Key client segments include Corporate & Institutional Clients, Commercial & Private Banking Clients as well as Retail Clients. The various product groups offered include Corporate Finance, Financial Markets, Transaction Banking, Wealth Management as well as Retail Products.
For more information, visit https://www.sc.com/in/

About ICICI Prudential Life Insurance:

ICICI Prudential Life Insurance Company is a joint venture between ICICI Bank, a premier financial powerhouse, and Prudential plc, a leading international financial services group headquartered in the United Kingdom. ICICI Prudential Life was amongst the first private sector insurance companies to begin operations in December 2000 after receiving approval from Insurance Regulatory Development Authority (IRDA). ICICI Prudential Life's capital infused stands at Rs. 47.96 billion (as of March 31, 2014) with ICICI Bank and Prudential plc holding 74% and 26% stake respectively. For FY 2014, the company garnered total premium of Rs. 124.29billion. The company's assets under management amount to Rs. 805.97 billion as on March 31, 2014.

To know more about the company, please visit www.iciciprulife.com

Except for the historical information contained herein, statements in this release which contain words or phrases such as "will", "would", "aim", "will likely result", "believe", "expect", "will continue", "anticipate","estimate", "intend", "plan", "contemplate", "seek to", "future", "objectives", "goals", "project", "should", "will pursue", and similar expressions or variations of such expressions may constitute "forward looking statements". These forward-looking statements involve a number of risks, uncertainties and other factors that could cause actual results to differ materially from those suggested by the forward-looking statements. These risks and uncertainties include, but are not limited to ICICI Prudential's ability to successfully implement its strategy in the field of insurance, our growth and expansion, technological changes, investment income, cash flow projections, our exposure to market risks as well as the other risks detailed in the reports filed by ICICI Bank (joint promoters of ICICI-Prudential Life Insurance Company Limited) with the Securities and Exchange Commission of the United States. ICICI Bank undertakes no obligation to update forward-looking statements to reflect events or circumstances after the date thereof.

Key Highlights:

• Guaranteed Cash Benefit provides liquidity to meet expenses
• Guaranteed Maturity Benefit along with bonuses ensure fruition of long term goals
• Flexibility to choose premium paying term

Mumbai, 01 August 2013: ICICI Prudential Life Insurance Company Ltd (ICICI Prudential Life) announced the launch of ICICI Pru Cash Advantage This is a regular premium paying, traditional plan that enables customers to systematically plan for their long term financial goals while ensuring a regular cash flow for meeting regular expenses.
ICICI Pru Cash Advantage has been specifically structured keeping in mind the fact that long-term financial goals of customers also involve regular expenses. The maturity benefit offered in this plan will take care of the bigger goals while the cash benefit can be utilised for meeting other regular expenses. For example, if one is planning for their child's education, while the maturity benefit will take care of the expenses related to admission which are substantial, the cash benefit would take care of expenses such as books, etc.
Additionally, this plan offers customers the flexibility to choose a premium paying term that suits their profile - 5, 7 or 10 years.

Mr. Puneet Nanda, Executive Director, ICICI Prudential Life Insurance said, "With increasing cost of living, it has become essential for every individual to plan for future expenses. Taking cognizance of this premise we have always offered products which keep the requirements of customers at the forefront. ICICI Pru Cash Advantage is specifically designed to enable customers to achieve their long term goals while simultaneously enabling them to meet their short-term expenses."

Key initiatives to ease claims settlement process:

• List issued by hospitals/ police/ armed forces will be accepted in case a municipal death certificate is not available
• 24X7 ClaimCare helpline no. 1860-266-7766
• Claimants can write to lifeline@iciciprulife.com or visit the nearest branch to initiate the claims process

ICICI Prudential Life Insurance has simplified the claims settlement process for the families / beneficiaries of the victims of the Uttarakhand tragedy.

The company will accept the list issued by hospitals/ police/ armed forces in case a death certificate from the municipal authorities is not available. The company has a dedicated 24x7 Claimcare helpline no. 1860-266-7766 to assist claimants with information on making claims.

Specifically for missing persons, the company will work with government agencies to evaluate and process claims at the earliest.

Kalpana Sampat, Chief of Branch Operations, Underwriting & Claims - ICICI Prudential Life Insurance, said, "ICICI Prudential Life shares the grief of the families of the victims of the Uttarakhand tragedy. As an Insurance company, we will fulfil the promise made to our policyholders by ensuring that these claims are settled in the shortest possible time. We have eased our claims process for the claimants and will also handhold them through this difficult time."

Key Highlights:

• Builds retirement corpus through equity participation
• Protects savings from market downturns through Assured Benefit
• Offers three investment options during the accumulation period
• Ensures assured income for whole of life
• Provides option to receive 1/3rd of the accumulated value on retirement as a tax-free lump sum amount

Mumbai, January 7th, 2013: ICICI Prudential Life Insurance Company Ltd (ICICI Prudential Life) today announced the launch of ICICI Pru Shubh Retirement. This unit linked pension product is designed to protect the customer's capital while capturing potential superior returns offered by equity as an asset class with the funds being invested in a combination of debt and equity

This pension product can be purchased by customers in the age bracket ranging from 35 to 70 years. The maximum maturity age for this product is 80 years and the customers can choose a premium paying term of 5 (Five) or 10 (Ten) years.

"A significant majority of the working population of the country does not enjoy any state or employer sponsored post retirement benefit scheme. Therefore, retirement planning assumes greater importance to maintain financial independence as well as the current standard of living due to a growing trend of nuclear families, increased life expectancy and the ever rising cost of living., " said. Puneet Nanda, Executive Director, ICICI Prudential Life Insurance.

ICICI Pru Shubh Retirement has been launched to address this growing need of post retirement income. This is the only pension product which offers consumers the flexibility to choose their investment strategy viz; Aggressive, Moderate and Conservative, with varying levels of equity participation based on their risk appetite. This would enable consumers to build a corpus during their working years and receive assured regular pension post retirement.

Mr. Nanda further added"Our experience has revealed that on an average, most Indians start thinking about retirement planning when they are 35 years of age but the actual financial planning process for retirement is implemented only when they are nearing 50. We firmly believe, this pension product will enable customers to start planning for their retirement at an early stage and more importantly, develop a well rounded financial plan to achieve financial independence in their golden years".

Product of the Year is the world's largest consumer-voted award for product innovation.

'Product of the Year' is the global consumer recognition standard that celebrates and rewards the best innovations in consumer products and services done through an independent consumer survey across the country. ICICI Pru iCare was shortlisted by the jury post which the product was put through an independent and 100% face to face consumer survey. The survey was conducted by AC Nielson in 36 (Thirty Six) markets across India with a participant size of more than 30,000 people.

Speaking on the occasion, Mr. Manish Dubey, Sr. Vice President & Head - Marketing, ICICI Prudential Life Insurance said, ''The award is a recognition of ICICI Prudential Life?s consistent endeavour to enhance the customer experience, both offline as well as online. We strongly believe that technology will play a major role in adding new dimensions to the consumer experience with life insurance by making the interaction convenient, affordable and transparent.'

The consumers have voted for ICICI Pru iCare as the Product of the Year 2012 in the Life Insurance category for its easy accessibility, convenience and affordability.

ICICI Pru iCare is a comprehensive term insurance plan which can be bought online in 10-15 minutes without any medical tests. A person choosing to buy the plan has to simply log onto ICICI Prudential Life's website, www.iciciprulife.com and follow 3 simple

• Select the cover amount,
• Key in the personal details,
• Make the payment

The entire process of buying ICICI Pru iCare can be done online at a person's chosen time and convenience.

ICICI Prudential Life launches "ICICI Pru Mobile Website"

~ Allows online premium payment ~

~ Provides fund value, statements and information on claims ~

~ The mobile website can be accessed at m.iciciprulife.com or www.iciciprulife.com ~

ICICI Prudential Life Insurance Company Ltd (ICICI Prudential Life) today announced the launch of 'ICICI Pru Mobile Website' that provides innovative service options to customers through their mobile phones. The launch of this mobile website is another milestone in the company's endeavor to implement technology centric initiatives to ensure increased convenience and provide the highest quality of service to its customers.

This mobile website can be accessed by any individual by simply typing in www.iciciprulife.com on the mobile browser.

With the launch of the mobile website the company has successfully enabled customers, prospects and its distribution network to avail various service facilities via their mobile phones.

The following features are available for each category:-

Speaking on the occasion of the mobile website going live, Mr. Madhivanan Balakrishnan, Executive Director, ICICI Prudential Life Insurance said, "Our endeavor has been to introduce technological innovations across our various processes as well as engagements with our customers to ensure increased convenience and efficiency. We closely monitor the changing preferences of an increasingly technology savvy audience and its need to transact 'on the go'. The ICICI Pru Mobile Website will enable customers to access information regarding their policies as well as enable premium payment through the mobile phones. We are confident that this innovation will be of value to our customers as well as partners."

Receives the prestigious award at CNBC TV18 Best Bank and Financial Institution Awards ceremony

ICICI Prudential Life Insurance has been awarded the prestigious award for the 'Best Leading Private Player - Life Insurance 2011' at the CNBC TV18 Best Bank and Financial Institution Awards for FY11.

The award was conferred on ICICI Prudential Life Insurance for its proven excellence and leadership in the industry and bears testimony to the company?s ability to excel in the face of a challenging economic environment. This distinction was awarded by an eminent panel of jurors and recognizes the company for its contribution to the industry over the last decade.

The company was subjected to an evaluation procedure on various criterion viz; growth, profitability, capital ratios as well as customer care initiatives.

Speaking on the occasion Mr. Sandeep Bakhshi, Managing Director and CEO, ICICI Prudential Life Insurance, said, "We are delighted to have received this prestigious award. It is the dedicated work of the team at ICICI Prudential Life over the last 11 years that has enabled us to present superior quality of products, services and an enhanced customer experience, thereby strengthening our brand. This award reaffirms our belief in the fact that at ICICI Prudential Life, excellence is a journey of continuous improvement. An unrelenting focus on meeting customer needs has been at the core of our customer centric philosophy and enabled us to maintain our growth trajectory. A focus on all round excellence has made it possible for us to create value for our stakeholders and set new benchmarks in the industry."

ICICI Prudential Life Insurance shares the grief of the people who have been adversely affected due to the Chennai rains. With a view to providing quick support to the families of the policyholders/claimants, the Company has simplified the claims settlement process.

Claims will be settled on the basis of only 3 (three) documents:

• Written intimation from the claimant
• Death certificate from municipal authorities. If the death certificate is unavailable, the list of deceased issued by hospitals, armed forces, police or government agency
• Copy of photo identity of the claimant

To make it easy for claimants, the company has a dedicated round the clock Claimcare helpline no. 1860-266-7766, which claimants can call for any queries they may have.

Claimants can also send a written intimation to claimcare@iciciprulife.com or visit www.iciciprulife.com/claims.

Overdue and lapsation charges due to non-payment of renewal premiums have been waived for all customers in Chennai, from 08th November to 15th December 2015, as we understand that renewal may not have been possible due to widespread flooding.

Key initiatives to ease claims settlement process:

• List of deceased issued by hospitals/police/armed forces/municipal authorities will be accepted in case the death certificate is not available
• Round the clock Claimcare helpline no. 1860-266-7766
• Claimants can write to claimcare@iciciprulife.com or visit www.iciciprulife.com/claims
• Overdue and lapsation charges have been waived (effective 08th November to 15th December 2015)

About ICICI Prudential Life Insurance:

ICICI Prudential Life Insurance Company is a joint venture between ICICI Bank, a premier financial powerhouse, and Prudential plc, a leading international financial services group headquartered in the United Kingdom. ICICI Prudential Life was amongst the first private sector insurance companies to begin operations in December 2000 after receiving approval from Insurance Regulatory Development Authority (IRDA). ICICI Prudential Life's capital infused stands at Rs. 48.16 billion (as of March 31, 2015) with ICICI Bank Ltd. and Prudential plc holding 74% and 26% stake respectively. For the financial year 2015, the company garnered a total premium of Rs. 153.07 billion. The company has assets under management of Rs. 1001.83 billion as on March 31, 2015.

To know more about the company, please visit www.iciciprulife.com

Except for the historical information contained herein, statements in this release which contain words or phrases such as “will”, “would”, “aim”, “will likely result”, “believe”, ”expect”, “will continue”, “anticipate”, ‘”estimate”, “intend”, “plan”, “contemplate”, “seek to”, “future”, “objectives”, “goals”, “project”, “should”, “will pursue”, and similar expressions or variations of such expressions may constitute “forward looking statements”. These forward-looking statements involve a number of risks, uncertainties and other factors that could cause actual results to differ materially from those suggested by the forward-looking statements. These risks and uncertainties include, but are not limited to ICICI Prudential’s ability to successfully implement its strategy in the field of insurance, our growth and expansion, technological changes, investment income, cash flow projections, our exposure to market risks as well as the other risks detailed in the reports filed by ICICI Bank (joint promoters of ICICI-Prudential Life Insurance Company Limited) with the Securities and Exchange Commission of the United States. ICICI Bank undertakes no obligation to update forward-looking statements to reflect events or circumstances after the date thereof.

Mumbai, December 15, 2015: ICICI Prudential Life Insurance Company Limited, has launched ICICI Pru iProtect Smart – a single product which offers cover against Death, Critical & Terminal illness, Accidental Death and Disability due to an accident. This first of its kind product combines the benefits of life, health and accident insurance.

There is no replacement for the loss of the breadwinner, but the family can be protected financially through an insurance cover. Indians are prone to health disorders due to the fast paced and high stress lifestyles. The incidence of lifestyle based ailments are on the rise. Rising cost of healthcare can severely impact the financial savings of the family leaving them vulnerable. Additionally, certain ailments can impact the ability to maintain the same level of income.

Mr. Puneet Nanda, Executive Director, said “Customers currently have to separately purchase life, accidental death and critical illness covers. iProtect Smart is a single product that addresses all these needs at an affordable price. This innovative product combines the benefits of life and health insurance and is not just a typical term product.”

“Customers have been given the flexibility to increase their cover at various milestones in their lives for e.g. marriage, child birth etc. This feature will enable them to provide adequate protection to their families across different life stages. We are confident that with this unique product we will bridge, to an extent, the protection gap that currently exists in the country.” added Mr. Nanda.

*Premiums for non-smoker male
# Death benefit is inclusive of Terminal illness and Waiver of Premium in case of disability due to an accident

Summary

• Comprehensive protection plan offering cover against Death, Critical illness, Accident and Disability
• Premium for critical illness cover is guaranteed to remain the same throughout the term of the policy
• Option to take death benefit as monthly income over 10 years
• Terminal illness cover

About ICICI Prudential Life Insurance:

ICICI Prudential Life Insurance Company is a joint venture between ICICI Bank, a premier financial powerhouse, and Prudential plc, a leading international financial services group headquartered in the United Kingdom. ICICI Prudential Life was amongst the first private sector insurance companies to begin operations in December 2000 after receiving approval from Insurance Regulatory Development Authority (IRDA). ICICI Prudential Life's capital infused stands at Rs. 48.16 billion (as of March 31, 2015) with ICICI Bank Ltd. and Prudential plc holding 74% and 26% stake respectively. For the financial year 2015, the company garnered a total premium of Rs. 153.07 billion. The company has assets under management of Rs. 1001.83 billion as on March 31, 2015.

To know more about the company, please visit www.iciciprulife.com

Except for the historical information contained herein, statements in this release which contain words or phrases such as “will”, “would”, “aim”, “will likely result”, “believe”, ”expect”, “will continue”, “anticipate”, ‘”estimate”, “intend”, “plan”, “contemplate”, “seek to”, “future”, “objectives”, “goals”, “project”, “should”, “will pursue”, and similar expressions or variations of such expressions may constitute “forward looking statements”. These forward-looking statements involve a number of risks, uncertainties and other factors that could cause actual results to differ materially from those suggested by the forward-looking statements. These risks and uncertainties include, but are not limited to ICICI Prudential’s ability to successfully implement its strategy in the field of insurance, our growth and expansion, technological changes, investment income, cash flow projections, our exposure to market risks as well as the other risks detailed in the reports filed by ICICI Bank (joint promoters of ICICI-Prudential Life Insurance Company Limited) with the Securities and Exchange Commission of the United States. ICICI Bank undertakes no obligation to update forward-looking statements to reflect events or circumstances after the date thereof.

ICICI Prudential Life Insurance Company Ltd (ICICI Prudential Life) today announced the launch of a high decibel consumer awareness campaign that is aimed at empowering consumers to understand and buy life insurance correctly.

Research conducted by ICICI Prudential Life has consistently shown that consumers are not aware of certain basic, yet critical facts when it comes to purchasing insurance. This lack of awareness about the basics of insurance may go a long way in the customer not being able to get the maximum benefits from his insurance policy.

This campaign aims at addressing this and creating awareness through a series of 10-12 'insurance mantras'. This is the latest amongst many initiatives that ICICI Prudential Life has undertaken towards educating consumers.

Speaking on the launch, Mr. Madhivanan Balakrishnan, Executive Director, ICICI Prudential Life Insurance said, "Customer education is imperative in a country such as ours that has low levels of financial literacy. In the insurance category for example, most people are not even aware of the actual term of the policy for which they ought to pay premiums. Most people tend to adopt a short-term view. They are unaware that insurance can be a long term tool for wealth creation in addition to being a fundamental tool of protection. As an organization, we have always been at the forefront of customer education through various campaigns in an effort to ensure that customers choose insurance solutions that best serve their needs and financial goals. This campaign is another step in our constant endeavour towards empowering customers regarding various nuances of life insurance solutions and aiding them in their decision making."

Key Highlights:

• Reduced effective fund management charges by way of loyalty additions from the sixth year onwards
• Unlimited free switches between various funds
• Option to select single premium or limited premium (5 years) policy
• Policy term between 10 to 30 years to suit varied financial needs

ICICI Prudential Life Insurance Company Ltd (ICICI Prudential Life) today announced the launch of ICICI Pru Elite Life & ICICI Pru Elite Wealth. These ULIP products have been designed to provide the best-in-class value along with multiple investment strategies.

Both these products offer customers the flexibility of either choosing a) single pay option or b) limited pay option of premium payment for five years. Under the single premium option, a sum assured of minimum 125% to maximum 500% of the premium amount is available to customers. In the limited pay option, a fixed sum assured which ranges between seven to ten times of the annual premium is made available to customers.

Another unique feature of these products is that loyalty additions will be paid to customers every year from the sixth year onwards. This is in addition to the maturity benefit payable by the Company.

On maturity of the policy, the customer can choose to receive the maturity benefit as a lump sum or as structured payout through the settlement option to meet one's financial goals. In the unfortunate event of the death of the policyholder during the policy term, the nominee will receive the death benefit to meet any financial liabilities. The death benefit will be the higher of the sum assured (reduced by applicable partial withdrawals) and the fund value.

Both these products offer customers the flexibility of structuring their asset allocation by choosing from a wide array of fund options. Also, there are no limits on the number of fund switches available to customers.

The available fund options are:

• Opportunities Fund
• Multi Cap Growth Fund
• Bluechip Fund
• Maximiser V
• Dynamic P/E Fund
• Multi Cap Balanced Fund
• Income Fund
• Money Market Fund.

Speaking on the launch, Mr. Madhivanan Balakrishnan, Executive Director, ICICI Prudential Life Insurance said, "The launch of ICICI Pru Elite Life & ICICI Pru Elite Wealth is aimed at aiding long term wealth creation and provide significant value to customers. Our endeavor has always been to offer a wide array of products to suit the various financial needs of our customers. These products will help in fortifying our product offerings and we are confident that our customers will be able to utilize them in charting their financial plans. We will continue to build on our product and service offerings with innovative solutions that meet the changing requirements of our customers."

~ The largest Assets under Management in the Indian private life insurance industry ~
~ Signifies the trust of policyholders in the Company ~

Mumbai, February 25, 2015:ICICI Prudential Life Insurance Company has crossed the Rs. 1 trillion mark in Assets under Management (AUM). This is the first time in the history of the Indian life insurance industry that a private life insurer has achieved this milestone.

Having started operations in December 2000, the AUM garnered for the year ending March 31, 2001, was a little over Rs. 1 billion. The journey over the last fourteen years, since then, to ` 1 trillion has been an exciting one – of protecting lives, enabling dreams and growing together.

The focus of the Company has always been on customer centricity. The digitization drive of the company ensured a hassle free on-boarding experience for customers, simultaneously enhancing organisational efficiencies and built capacity for the distribution network. The digital platform empowered the customers to take informed buying decisions with their active participation.

Mr. Sandeep Bakhshi, MD & CEO said, “We are delighted to have achieved this milestone. This has been possible due to the faith reposed in us by customers, our distribution network and employees. The Assets under Management for a life insurer qualitatively symbolize the amount of trust placed by policyholders in the Company. The technology initiatives implemented, have contributed significantly enabling us to provide better service to customers and becoming more efficient.”

He added, “The Assets under Management, is in a way, the culmination of various initiatives implemented by the Company towards qualitatively increasing New Business premium, Renewal premium, providing cost effective products, best in class customer service, consistent fund performance over the long term, a hassle free claims settlement process and last but not the least providing a working environment which nurtures committed employees. It has always been our endeavour to simplify life insurance for customers. To us, it is the barometer of the trust placed in us by all stakeholders, since life insurance is a long term product.”

About ICICI Prudential Life Insurance: ICICI Prudential Life Insurance Company is a joint venture between ICICI Bank, a premier financial powerhouse, and Prudential plc, a leading international financial services group headquartered in the United Kingdom. ICICI Prudential Life was amongst the first private sector insurance companies to begin operations in December 2000 after receiving approval from Insurance Regulatory Development Authority (IRDA). ICICI Prudential Life's capital infused stands at Rs. 48.01 billion (as of December 31, 2014) with ICICI Bank Ltd. and Prudential plc holding 74% and 26% stake respectively. For 9m-FY2015, the Company garnered a total premium of Rs. 100.10 billion. The Company has assets under management in excess of Rs. 945.93 billion as on December 31, 2014. To know more about the company, please visit www.iciciprulife.com

Except for the historical information contained herein, statements in this release which contain words or phrases such as “will”, “would”, “aim”, “will likely result”, “believe”, ”expect”, “will continue”, “anticipate”, ‘”estimate”, “intend”, “plan”, “contemplate”, “seek to”, “future”, “objectives”, “goals”, “project”, “should”, “will pursue”, and similar expressions or variations of such expressions may constitute “forward looking statements”. These forwardlooking statements involve a number of risks, uncertainties and other factors that could cause actual results to differ materially from those suggested by the forward-looking statements. These risks and uncertainties include, but are not limited to ICICI Prudential’s ability to successfully implement its strategy in the field of insurance, our growth and expansion, technological changes, investment income, cash flow projections, our exposure to market risks as well as the other risks detailed in the reports filed by ICICI Bank (joint promoters of ICICI-Prudential Life Insurance Company Limited) with the Securities and Exchange Commission of the United States. ICICI Bank undertakes no obligation to update forward-looking statements to reflect events or circumstances after the date thereof.

Key Highlights:

• Secures your financial goal – even in your absence
• Dual protection feature through the Smart Benefit provides:
• Financial protection in the form of lumpsum paid to the nominee on death of the policyholder
• Fulfilment of financial goals through payment of the Fund Value at the end of the policy term

Mumbai, March 10, 2015:ICICI Prudential Life Insurance Company Limited, today, announced the launch of ICICI Pru Smart Life. This one-of-its-kind savings product is designed to provide financial protection and enable building a corpus over the long term.

The product offers a dual protection feature through the Smart Benefit. It pays the lumpsum of the Sum Assured to the nominee in case of death of the policyholder. Additionally, this feature enables the family of the policyholder to achieve their financial goal(s), as the company allocates units equal to the premium instalment. On completion of the policy term, the nominee receives the Fund Value.

ICICI Pru Smart Life has 8 underlying fund options which customers can choose from, including a new fund, Maximise India Fund, which will be benchmarked against the NIFTY 50 and NIFTY Junior indices.

Mr. Puneet Nanda, Executive Director, said “ICICI Pru Smart Life addresses the anxiety in the minds of customers about the well-being of their loved ones in their absence and the concern of financial goals being compromised. We believe, this product empowers customers and provides them the assurance of the fruition of their financial goals.”

ICICI Pru Smart Life rewards customers over the long term by way of Loyalty Additions and Wealth Boosters. This helps in building a corpus in a cost effective manner that can be used to achieve a financial goal for e.g. fund a child’s education, buy a home or plan a comfortable life after retirement. Customers have the option to receive the entire maturity benefit by way of a lump-sum amount or in the form of structured payouts which can substitute regular income.

About ICICI Prudential Life Insurance: ICICI Prudential Life Insurance Company is a joint venture between ICICI Bank, a premier financial powerhouse, and Prudential plc, a leading international financial services group headquartered in the United Kingdom. ICICI Prudential Life was amongst the first private sector insurance companies to begin operations in December 2000 after receiving approval from Insurance Regulatory Development Authority (IRDA). ICICI Prudential Life's capital infused stands at Rs. 48.01 billion (as of December 31, 2014) with ICICI Bank Ltd. and Prudential plc holding 74% and 26% stake respectively. For 9m-FY2015, the Company garnered a total premium of Rs. 100.10 billion. The Company has assets under management in excess of Rs. 945.93 billion as on December 31, 2014. To know more about the company, please visit : www.iciciprulife.com

Key initiatives to ease claims settlement process:

Claims will be settled with only three basic documents:
• Written intimation from the claimant
• List issued by hospitals / police / armed forces will be accepted in case a municipal death certificate is not available
• Photo identity of the claimant
24x7 ClaimCare helpline no. 1860-266-7766
Claimants can write to lifeline@iciciprulife.com or visit the nearest branch to initiate the claims process

MUMBAI, October 17, 2014:ICICI Prudential Life Insurance expresses solidarity with the families affected by cyclone Hudhud and has simplified the claims settlement process.
Given the difficult conditions in the affected areas and the need to extend support at this difficult hour, the Company has put in place a mechanism to initiate the acceptance and settlement of genuine claims on the basis of only three documents; which include a death certificate issued by the hospital/armed forces or police, a written claim intimation and the photo identity of the claimant or nominee.


The Company has a dedicated 24x7 Claimcare helpline no. 1860-266-7766to assist claimants with information on making claims. The Company adopts an approach of 'first time right', wherein the nominee or claimant is provided with all information on documents required for the hassle free settlement of claims.

Kalpana Sampat, Chief - Customer Service & Operations, ICICI Prudential Life Insurance, said, "We extend our heartfelt sympathies to the families of the victims of this natural calamity. While the void left by the loss of life is difficult to fill, we have eased the documentation requirement to settle death claims at the earliest. The idea is facilitate the quick settlement of claims which can provide the much needed financial support to the claimants or nominees so that they can be on their feet soon."

About ICICI Prudential Life Insurance:

ICICI Prudential Life Insurance Company is a joint venture between ICICI Bank, a premier financial powerhouse, and Prudential plc, a leading international financial services group headquartered in the United Kingdom. ICICI Prudential Life was amongst the first private sector insurance companies to begin operations in December 2000 after receiving approval from Insurance Regulatory Development Authority (IRDA). ICICI Prudential Life's capital infused stands at Rs. 47.96 billion (as of March 31, 2014) with ICICI Bank and Prudential plc holding 74% and 26% stake respectively. For FY 2014, the company garnered total premium of Rs. 124.29 billion. The company's assets under management amount to Rs. 805.97billion as on March 31, 2014.

To know more about the company, please visit www.iciciprulife.com

Except for the historical information contained herein, statements in this release which contain words or phrases such as "will", "would", "aim", "will likely result", "believe", "expect", "will continue", "anticipate","estimate", "intend", "plan", "contemplate", "seek to", "future", "objectives", "goals", "project", "should", "will pursue", and similar expressions or variations of such expressions may constitute "forward looking statements". These forward-looking statements involve a number of risks, uncertainties and other factors that could cause actual results to differ materially from those suggested by the forward-looking statements. These risks and uncertainties include, but are not limited to ICICI Prudential's ability to successfully implement its strategy in the field of insurance, our growth and expansion, technological changes, investment income, cash flow projections, our exposure to market risks as well as the other risks detailed in the reports filed by ICICI Bank (joint promoters of ICICI-Prudential Life Insurance Company Limited) with the Securities and Exchange Commission of the United States. ICICI Bank undertakes no obligation to update forward-looking statements to reflect events or circumstances after the date thereof.

Key initiatives to ease claims settlement process:

Claims will be settled with only three basic documents:
• Written intimation from the claimant
• List issued by hospitals / police / armed forces will be accepted in case a municipal death certificate is not available
• Copy of photo identity of the claimant
24x7 ClaimCare helpline no. 1860-266-7766
Claimants can write to lifeline@iciciprulife.com or visit the nearest branch to initiate the claims process

MUMBAI, September 12, 2014: ICICI Prudential Life Insurance expresses solidarity with the families of the Jammu and Kashmir flood victims and has simplified the claims settlement process.
Given the difficult conditions in the affected areas and the need to extend support at this difficult hour, the Company will initiate claims settlement on the basis of only three documents; which include a death certificate issued by the hospital/armed forces or police, a written claim intimation and a copy of the photo identity of the claimant or nominee.

The Company has a dedicated 24x7 Claimcare helpline no. 1860-266-7766 to assist claimants with information on making claims. The Company adopts an approach of 'first time right', wherein the nominee or claimant is provided with all information on documents required for the hassle free settlement of claims.

Kalpana Sampat, Chief - Customer Service & Operations, ICICI Prudential Life Insurance, said, "We share the grief of the families who have lost their loved ones in this tragedy. In this difficult hour we wish to stand by the families and support them by hassle free claims settlement. To make the settlement process quick and smooth we have 24x7 helpline and minimum documentary requirements."

About ICICI Prudential Life Insurance:

ICICI Prudential Life Insurance Company is a joint venture between ICICI Bank, a premier financial powerhouse, and Prudential plc, a leading international financial services group headquartered in the United Kingdom. ICICI Prudential Life was amongst the first private sector insurance companies to begin operations in December 2000 after receiving approval from Insurance Regulatory Development Authority (IRDA). ICICI Prudential Life's capital infused stands at Rs. 47.96 billion (as of March 31, 2014) with ICICI Bank and Prudential plc holding 74% and 26% stake respectively. For FY 2014, the company garnered total premium of Rs. 124.29 billion. The company's assets under management amount to Rs. 805.97billion as on March 31, 2014.

To know more about the company, please visit www.iciciprulife.com

Except for the historical information contained herein, statements in this release which contain words or phrases such as "will", "would", "aim", "will likely result", "believe", "expect", "will continue", "anticipate","estimate", "intend", "plan", "contemplate", "seek to", "future", "objectives", "goals", "project", "should", "will pursue", and similar expressions or variations of such expressions may constitute "forward looking statements". These forward-looking statements involve a number of risks, uncertainties and other factors that could cause actual results to differ materially from those suggested by the forward-looking statements. These risks and uncertainties include, but are not limited to ICICI Prudential's ability to successfully implement its strategy in the field of insurance, our growth and expansion, technological changes, investment income, cash flow projections, our exposure to market risks as well as the other risks detailed in the reports filed by ICICI Bank (joint promoters of ICICI-Prudential Life Insurance Company Limited) with the Securities and Exchange Commission of the United States. ICICI Bank undertakes no obligation to update forward-looking statements to reflect events or circumstances after the date thereof.